Telemundo Station Group named Tatiana Argüello as president and general manager of KDEN-TV, the Telemundo station in Denver, effective May 6.
Argüello, who started her local broadcast TV at KDEN, most recently had been director of local and regional sales for the NBCUniversal Owned Television Stations.
In her new job, she will be responsible for leading station operations and will report to Manual Martinez, president of the Telemundo Station Group.
The post has been vacant since January, when Andres Chaparro left the company.
“Tatiana is a consummate professional. She is smart and driven and thrives on mentoring her teams to achieve successful business outcomes while helping to foster their professional growth,” said Martinez. “I am excited she will lead Telemundo Denver – a station that continuously ranks as the #1 Spanish-language station in Denver among key demos and across our local news and primetime programming periods.”
Argüello joined KDEN as an intern 18 years ago, working there from 2001 to 2008 before moving to Telemundo’s station in New York. She worked there from 2008 to 2014 before being named Northeast National Sales Director for the Telemundo Station group. Earlier this year she was promoted to her present position.
“I am incredibly honored to return home to Colorado and join the talented team of professionals at Telemundo Denver,” said Argüello. “Together, we will grow our commitment to the Mile High City’s thriving Hispanic community while delivering the high-quality news and content our viewers expect across television, digital, and social media platforms. We will also explore new creative opportunities in close collaboration with our advertising partners to generate innovative and culturally relevant campaigns that are truly responsive to the region’s economic and demographic growth, while also meeting the evolving demands of Denver’s business community. I also want to thank my amazing team in New York for their unyielding support and pursuit of excellence over the past 11 years.”
Argüello is a member of the “She Leads” program launched by the NBCUniversal Owned Television Stations division in 2018 for high potential female sales leaders. It provides them with mentoring, tools and exposure to acquire leadership roles within the company.